Driven by a deep fascination with how brands connect with audiences, my approach to digital marketing combines genuine strategic curiosity with corporate intelligence. Backed by an MBA from the University of Hertfordshire, I look past vanity metrics to analyze true consumer behavior. For me, marketing is about solving puzzles—dissecting market data, positioning brand architecture, and executing performance campaigns that map perfectly to scalable business goals.
Delivering data-backed marketing solutions that combine analytical business insight with modern digital campaign execution.
Web Developing
Paid Search, Paid Social, SEO, Data Analytics
Google Ads, Meta Business Suite, Google Analytics (GA4), Elementor
Master of Business Administration
ynthesized complex business intelligence frameworks during my MBA tenure at the University of Hertfordshire to deliver an exhaustive market entry strategy. The project successfully mapped out consumer behavior anomalies and provided a scalable blueprint for brand architecture development.
Business Intelligence Project University of HertfordshireEngineered a complete technical web architecture overhaul for a client portfolio layout. By eliminating heavy code elements, integrating responsive layouts across all viewports, and optimizing asset delivery, page loading speed was cut by half, directly reducing bounce rates.
Conversion Architecture Web Optimization Case Study
Successfully audited and optimized an underperforming e-commerce ad account by restructuring its paid acquisition funnel. By cutting wasted ad spend on low-converting audiences and scaling high-intent search campaigns, the business achieved a measurable 35% increase in conversion rates within 60 days.
E-Commerce Strategy Win Paid Acquisition Case Study